Tour America Direct
Evaluate website
Website review: Tour America Direct (http://www.touramericadirect.co.uk/)
"The push towards networked information and communication technologies (ICT), combined with increased customer expectations, has put extraordinary pressure on the information-centric and service-based tourism industry to extend conventional distribution channels to include the Internet as a major new marketing channel" (Braun & Hollick 2006). Tour America Direct makes use of the Internet to advertise travel deals and packages to the United Kingdom consumer who wishes to travel to America. However, while finding deals on travel is likely to be an attractive proposition in these budget-oriented times, the website design is not conducive to encouraging surfers to purchase from its offerings.
When a website surfer enters the site, the user first encounters a popup asking him or her to talk to the website's live operators. While this might be an advantage for some users, the fact that it occurs so quickly makes the website seem suspicious, and does not allow the user to review the content before seeking assistance. Unlike some competitor...
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